Fashion for everyone
Paprika is a Portuguese womenswear brand rooted in Porto, created to celebrate every woman's individuality and style.
With modern, comfortable pieces full of character, we dress different bodies and different styles, from XS to 10XL.
The idea behind the brand
Fashion inspired by the latest trends, but made to last far longer than one season.
To us, being in fashion is not about buying endlessly: it is about finding pieces that feel like you and that you want to wear again and again.
That is why we keep fair prices all year round, instead of the constant pressure to buy more. We choose versatile, comfortable pieces with character, made for a real wardrobe and for mixing in many ways.
We bring in new arrivals regularly, without forgetting what you already own.
When we have the time and the right materials, we bring our own ideas to life too: we create exclusive pieces from what our customers ask us for and would love to wear.
Whenever we can, we use leftover and surplus fabrics, giving new life to materials that would otherwise go to waste and reducing, on our scale, the footprint fashion leaves on the planet.
What drives us
Inclusive sizing
From XS to 10XL. You find the right piece with no compromises and without looking anywhere else.
Comfort and elegance
Pieces for real everyday life, that keep up with you without giving up on style.
Made by us
Some pieces are created by us, exclusive to Paprika.
Who is Inês?
Passionate about fashion and about celebrating every woman's individuality, she created a Portuguese brand focused on comfortable, current and inclusive pieces.
Her vision rests on the idea that fashion should be within everyone's reach, whatever the size or the style.
In every collection she sets out to build confidence, authenticity and wellbeing.
Mother
A nutrition science graduate who found her true calling in fashion.
A family inheritance
She followed in the footsteps of the women of her family, and their love of fashion.
Founder
She is the face of Paprika, present in every collection.
Always in Porto
She runs the brand from Porto, where she often serves customers in the shop herself.
Follow us every day
Paprika is always close by, in our online shop, on Instagram and on Facebook, where we share new arrivals, looks and, above all, stay in touch with our community every day.
The brand is run by Important Feeling, Lda., based in Porto.